Online Video - Is this a new tool in your toolbox?
Online video now reaches a mainstream audience; 57% of online adults have used the internet to watch or download video, and 19% do so on a typical. How will this trend affect your public outreach activities?
Starbucks Organizing Dialogue on Climate Change
Starting in August, the coffee company Starbucks will bring the story of "Arctic Tale," a new family-friendly wild life adventure movie, to its stores. The goal of this promotion is to help generate interest in the film as well as educate customers about the climate crisis and inspire them to be a part of the solution through simple, everyday decisions. On August 15, across multiple U.S. markets, Starbucks will host a "National Day of Discussion" featuring environmental leaders who will direct conversations with customers about solutions to address the vital issue of climate change. Organizations such as The Climate Group, Conservation International, Earth Watch and Global Green USA will participate in in-store events across Los Angeles, New York, San Francisco, Seattle, Chicago, Washington, D.C., Dallas, Houston, Boston, Phoenix, and other U.S. markets.
What exactly is Second Life? I should know this...
Second Life is a 3-D virtual world entirely built and owned by its Residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 9,436,264 Residents from around the globe.
- From the moment you enter the World you'll discover a vast digital continent, teeming with people, entertainment, experiences and opportunity. Once you've explored a bit, perhaps you'll find a perfect parcel of land to build your house or business.
- You'll also be surrounded by the Creations of your fellow Residents. Because Residents retain the rights to their digital creations, they can buy, sell and trade with other Residents.
- The Marketplace currently supports millions of US dollars in monthly transactions. This commerce is handled with the in-world unit-of-trade, the Linden dollar, which can be converted to US dollars at several thriving online Linden Dollar exchanges.
Check out the second life community here.